KB금융그룹
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集团概要

 
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KB金融集团立足于韩国本土，是国内客户最多和营业网点最广泛的综合性金融集团，旗下有KB国民银行、KB证券、KB财产保险、KB国民卡、KB生命、KB资产管理、KB创投、KB房地产信托、KB储蓄银行、KB投资、KB数据系统、KB征信等子公司。

目前金融业的全球化速度加快，传统银行业务收益率普遍下行，并随着《资本市场整合法》的实施，出现了资本市场规模扩大、客户对综合金融服务的需求逐渐增加等现象。为了应对这些国内外金融环境的变化，KB金融集团制定了全公司中长期发展战略，并于2008年9月29日，以一揽子转移主要子公司股权的方式，成立了KB金融控股股份有限公司。

KB金融集团凭借雄厚的资金实力、庞大的营业网点、强大的营销能力和品牌力量，以及长期积累的内部管控和风险管控能力，差异化的线上渠道和立足客户、满足客户的核心经营理念，已确保强大的竞争力。

愿景与价值体系

KB金融集团的使命是通过金融设计顾客的幸福未来, 打造更好的世界。长远规划是成为以优秀的人才与大胆的创新获得顾客信任的一生金融伴侣。KB金融集团以迅速的决策和机敏的执行力为基础, 通过不断的革新, 提供与众不同的产品与服务, 将成为最受信赖和认可的金融集团。

1 改变世界的金融 让顾客更幸福，让世界更美好
2 以优秀的人才与大胆的创新获得信任的一生金融伴侣
3 顾客第一
4 专业性
5 主导创新
6 信赖正直
7 同伴成长
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使命(Mission)

1

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改变世界的金融 让顾客更幸福，让世界更美好
通过金融，让顾客的生活更美好，创造更好的未来

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长远规划 (Vision)

2

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以优秀的人才与大胆的创新获得信任的一生金融伴侣
以最优秀的人才为中心，通过创新来引导金融格局变化，成为陪伴顾客一生的金融集团

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核心价值 (Core Values)

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顾客第一

3

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将顾客的利益放在一切决定的首位

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专业性

4

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以成为具有业内最强力量的金融专家为目标不断努力

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主导创新

5

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作为未来金融的先驱者，通过创意思考和大胆挑战主导变化与创新

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信赖正直

6

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作为金融集团的职员，以道德观念为基本素养，保持诚信的态度

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同伴成长

7

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超越个人与组织的发展，与国民一起成长，为社会发展做贡献

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Organization chart

 
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