Character
They are the main characters of KB Financial Group.
Main Character
Liiv is a brand mascot used in various media to deliver the Liiv brand's friendly image.
Liiv is on a journey finding his true self. He may be a coin slipped out of somebody’s pocket, a yellow dandelion travelling around the world, or a light bulb illuminating dark night.
Meet Liiv in different poses and facial expressions
Sub Characters
Liiv has friends called Miss. Hill, Lapper, Nova and Dr. Pie and they altogether are called Liiv Mate. Liiv Mate expresses various situations in daily life.
Miss. Hill
Miss Hill is a sassy girl whose goal is becoming the prettiest of all. When somebody tells her she’s pretty, Miss Hill dances in joy stretching and shrinking her body.
Lapper
Lapper is a cool metropolitan guy with generous heart. He is a pacifist wishing peace and happiness in the world. Lapper’s body goes round and round when he’s in good mood.
Nova
Nova is a romantic guy who falls in love with everyone. He makes muscular waves to look attractive.
Dr. Pie
Every penny is worthwhile for Dr. Pie and he’s fair and shrewd when money matters. His face swells up when he’s embarrassed or gets in trouble.